How a Startup Studio Help You Find Your Next Big Idea?

A startup studio can be defined as a company that builds companies by bringing new ideas to life. They partner with entrepreneurs to develop only the best ideas that create impactful solutions addressing current and future challenges.

A lot of startups struggle to come up with successful innovative ideas on a consistent basis. No wonder that many startups fail.

So if you are an entrepreneur but you don’t have your next big idea up your sleeve, you can receive one by pairing up with a startup studio. Also, they thrive in and excel at scaling great business ideas.

It’s a no-brainer that you need to execute your ideas well. Many startups fail because of poor product-market fit and inappropriate execution of ideas.

While failure is a likely outcome of a high-risk endeavor, it can be avoided by providing the right support ecosystem.

Some of the brightest teams have gone down for avoidable reasons such as a failure to define the right goals, inability to build the right product, failure in securing funding or going for wrong investors, inability to build a team, and inability to diversify at the right time.

Startup studios can provide a way out.

Process of New Venture Building

The process of new venture building within a startup studio can be divided into the following steps:

Aligning business proposal with the focus of the startup studio

First of all, the business proposal is aligned with the focus of the studio and the general conditions for the new project are defined. Trends that can lead to opportunities are analyzed and the requirements for the business proposal are clearly spelled out.

Potential customer problems are defined

Next, potential customer problems are defined. Business model hypotheses are constructed from the standpoint of users. Various pain points are identified with potential customers. For all problem areas, rough problem descriptions are written.

Answers to the following questions are sought:

Proximity-How close is the business idea to the studio’s strategic thinking?

Feasibility-Can the business idea be implemented in the startup studio?

Significance-Does the business idea solve significant customer problems that have not been solved so far?

Potential-Is the addressed market big enough to start a new company?

Market exploration phase

As market exploration commences, a profound understanding of the market is obtained to sufficiently know customer segments, suppliers, competitors, and so on.

The first hypothetical business ideas are developed and evaluated in a data-driven manner. Here is when you come in because the founding team is recruited at this phase.

Validation of Problems

For the business idea that has been developed, the underlying problems are now validated and described in detail. This entails detailed qualitative and quantitative analysis of target groups. This is supported by various design thinking methods that revolve around a deep interest in developing an understanding of the people the product is being developed for.

The product-market fit

Suitable solutions also need to be validated. Both the product concept and the business model hypothesis must be justified. First users must be convinced about the product and positive feedback has to be obtained from partners. The product-market fit must be achieved and a marketable product must be available.

Product launched

Once a marketable product is available, it is optimized. A new company is formed or the product is launched under the existing company’s banner. Funds are secured and sales contracts are concluded with customers. Also, sales channels are validated so that scale-up can start.

Growth phase starts

In this phase, the aim is to establish a fully functional and independent company. Structures and processes are put in place. The team is upsized and the business is scaled up.

What is your Role?

Once the team is recruited, your responsibility as founder increases as the product validation process moves forward. The startup studio gradually withdraws from the decisions and procedures but cooperation continues as needed.

Financial control also takes place as the startup studio is a shareholder.

Success factors

While building upon a new idea, an appropriate team and access to capital contribute to success.


The startup studio model can not only help you find scalable and promising ideas but also assist in building a great team so that you can attain greater heights.

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